Sales first, name later.

Getting started with a solo creative services biz, but don’t know what to call your company? Don’t waste loads of time trying to come up with the perfect name (and logo). Why? Because it’s almost always the wrong choice in the long-run. Instead, settle on a more generic name that gets you going. Put your energy into finding your ideal customer, developing a solid offer, and making some sales. Get the work, deliver the work, and eventually the right name will come to you.